Introduction:
Label is an important
part of a garment. A label is more than just a piece of fabric, which directly
communicates with the customer. It’s something like that drawing the full
attention of the customer. Also describes what the product quality actually is
in. on the basis of label, customer decides whether he/ she buys the garments
or not. So, a label has a great importance on selling the garment.
Definition of Label:
A garment label is a
communicator between the buyer and product. A garment label contains various
types of information of that garments, such as buyer name, country of origin,
types of fabric, types of yarn, fabric composition, garments size, special
instruction about care etc. Without any types of label a garment cannot be sold
in the foreign market.
Types of Label used in Garments:
There are mainly two
types of label and these Ares-
·
Main Label,
·
Sub Label.
Those are discussed in the
below:
A. Main Label:
Main label contains
the Brand name or Brand logo of buyer such as H&M, American Eagle and
Nautica etc. Brand name is the important factor for any product. Because the
customers are targeted the Brand during buying any product. A Brand name is the
mental satisfaction about the product from the customer’s point of view. A main
label is totally certified the right quality of the brand.
Main label
B. Sub Label:
Sub Label is not a
label by itself but it includes different types of label. These are in the
following:
1.
Care Label,
2.
Size Label,
3.
Price Label,
4.
Composition Label,
5.
Special Label,
6.
Flag Label.
All kinds of Sub Labels are
discussed in the following:
1. Care Label:
Care label is
another important types of label for the garments. It assists the customers to
know how the product should be cared. It indicates different types of care
instruction about the garments such as Washing, Bleaching, Drying, Laundering
and Ironing, if it can be maintained in directed way, then the garments will
achieve higher durability and garments shade will be perfect for its highest
period of time.
2. Size Label:
Size label indicates
the size of the garments. Size labels are indicated as S, M, L, XL, where S for
small, M for medium, L for large and XL for extra-large.
3. Price Label:
Price label indicates
the price of the garments.
4. Composition Label:
Composition label
indicates the fabrication and composition percentage of any garments. That
means, it indicates which fabrication (Cotton Sub denim, Cotton Regular denim
etc.) and composition percentage (95% Cotton 5% Spandex, 100% Cotton etc.) have
followed during its manufacturing.
5. Special Label:
Sometimes the buyer
advised to use special label in the garments to attract the customers on their
items. Special labels are 100% silk, 100% Cotton and 100% Leather etc.
6. Flag Label:
Flag label is a very
small label contains Brands name or Brands logo of the buyer. It is attached in
the side seam of bottom parts of the garments.
